Media & Entertainment

Better customer experience and optimized revenue

More than 80% of customers in the media and entertainment industries will pay for more services if providers deliver a great relationship experience. Therefore, ensuring a good understanding and consumer satisfaction is key for companies of these industries, which experience currently a huge transformation caused by digital media.

With the Customer Journey, companies can enrich their customer data from external sources or even automated contacts, creating conditions for higher customer-centric assertiveness and consequent reduction in the decision-making. In addition, combined with Revenue Journey, it can provide insights to enrich the business model and customer relationship, leading to high productivity and cost reduction scenarios.