Public administrations worldwide need to place transparency and privacy issues among its their priorities, not only to meet the new regulations, but also as an instrument of rapprochement between the Government and the population. Based on the improved contact with citizens, it is also possible to better understand their demands and establish priorities.
In this scenario, the Customer Journey solution operates, capturing unstructured and dynamic data and information, creating conditions for higher citizen-centric assertiveness and shortening the decision-making cycle. In addition, the solution meets various business models, with different prices and revenue modes; considers restrictions, such as rules and trade agreements, legal and regulatory aspects; and enriches data from external sources or even automated contacts with citizens. On the other side, Operations Journey can redefine the operational decision-making and planning based on the forecast of population’s demands.